Copywriting
My copywriting style ranges from luxury and wellness brands to Hello Kitty plushies and Juicy Couture sweatpants. Here are some of the clients I’ve worked with, but are not limited to:
BEBE
Role: Junior Copywriter
Responsibilities: Product copy, email marketing, and social assets
Who: NOGIN
Purpose: BEBE was bought by NOGIN in 2018, and was brought on the team to make their product copy more fun and expressive, while keeping the brand’s nostalgic identity and newer audience
Sanrio
Role: Lead Copywriter
Responsibilities: Product copy
Who: NOGIN
Purpose: Wrote accompanying product copy and coordinated with Photography team for production, with expertise in Sanrio and Home products.
Blank NYC
Role: Junior Copywriter
Responsibilities: Email and SMS marketing
Who: NOGIN
Purpose: Wrote copy for emails and SMS as well as worked with the Brand team and client to capture a unique and bold voice that was extremely new at the time.
Juicy Couture, PAM & GELA
Role: Junior Copywriter
Responsibilities: Email marketing, product copy, social assets
Who: NOGIN
Purpose: Wrote and edited original product copy and email, working directly with the client to reflect the brand’s voice.
Katy Perry Collections
Role: Junior Copywriter
Responsibilities: Email marketing
Who: NOGIN
Purpose: Collaborated with the Brand team and wrote punchy, fun email marketing copy
